Signal mark

The Signal mark may be used independently only where space constraints prevent use of the full logo lockup – such as favicons, app icons and social media profile icons.

The Signal mark may be used alone in the following contexts:

  • Social media profile icon
  • Favicon (browser tab icon)
  • Small-scale digital environments
  • Physical merchandise where reproduction size is restricted
  • App icon

In all other cases, the full K3 Advisory Group logo lockup must be used.

  • The Signal mark must always appear as the complete K3 device.
  • The ‘K’ must never be separated from the ‘3’.
  • The Signal mark must not be redrawn, altered or simplified.
  • The Signal mark is not a substitute for the primary logo in standard layouts.
  • Teal Signal mark on Ice/White
  • Ink Signal mark on Ice/White

On coloured containers, use the white Signal mark to ensure clarity and contrast.

The colour blend version of the Signal mark is reserved exclusively for digital and marketing environments.

The Signal mark is a compact expression of the K3 masterbrand. Its standalone use is controlled and context-specific.