The K3 Advisory Group logo architecture
The logo is a structured system and the core visual asset of the brand.
The K3 Advisory Group logo is built from two core components: the Signal mark and the wordmark. These elements must be used together with consistency and precision.
The K3 Signal mark represents:
The angular geometry reflects clarity under pressure and the forward-leaning structure reinforces progress and movement.
The K3 Advisory Group wordmark is built from a customised typographic system derived from Plus Jakarta Sans. The letterforms have been refined to align with the geometry of the Signal mark and create visual balance.
The relationship between the Signal mark and wordmark is fixed and must not be altered.
K3 Advisory Group primary logo mark
K3 Advisory Group horizontal logo mark
