Logo clear space and minimum size

To ensure clarity and legibility, the logo must always follow the minimum size and clear space rules.

We require, at a minimum, a set ‘breathing room’ zone around the logo, free from text or graphics, to ensure maximum impact and legibility.

Minimum clear space equals the width of the Signal mark stem. The logo may scale according to context. However, it must never be reproduced below the stated minimum sizes.

Minimum sizes

Minimum width is measured across the full logo lockup.

Primary (stacked)

Print: 20mm
Digital: 150px

Horizontal

Print: 28mm
Digital: 220px

Below the minimum size, use the Signal mark only.