K3 colour blend

The K3 colour blend expresses the intersection of expertise across the Group, reflecting how K3 works in practice: collaboratively, across disciplines, and at moments of transition.

The K3 colour blend is an expressive graphic device used to signal momentum, collaboration and moments of transition across the Group.

It should be applied selectively in marketing and brand communications where energy and visual impact are appropriate.

Because of its intensity, the blend should not be used as a default background or across everyday documents.

Where to use the colour blend

Use the K3 colour blend in communications where visual impact and brand expression are required.

Appropriate uses include:

Marketing and campaign materials
Social media graphics
Event banners and exhibition graphics
Digital platforms and websites
Merchandise and promotional materials

K3 colour blend is an expressive device used selectively – not a default background.

Where NOT to use the colour blend

The K3 colour blend should not be used in contexts where clarity, neutrality or readability are required. Avoid using the blend in:

Legal or regulatory documents
Financial reporting materials
Word document templates
HR and contractual documentation
Formal client documentation

How to use the blend

When applying the colour blend:

Use approved assets provided in Brand Zone
Do not recreate or modify the blend manually
Ensure enough contrast when placing light text directly over areas of the gradient
Ensure sufficient contrast for accessibility and readability
Use the blend sparingly so it retains impact

Relationship with the logo

The K3 colour logo may appear on a communication with also uses the colour blend, only as long as there is sufficient white space between assets. For example footer blend strip or a banner with sufficient space.

Only every use the white logo overlain the blend
Ensure clear space around the logo is maintained
Do not crop or obscure the logo with gradient transitions