Colour system
The K3 colour system is distinctive, confident and modern, supporting clear differentiation, reinforcing our ‘Guide’ archetype and speaking to clarity, decision-making, and direction.
Authority-led colours: Teal and Ink establish authority, wisdom and trust. Bright Indigo and Emerald signal integrity, reliability, as well as success and growth.
Signal Focus colours introduce clarity, momentum and decisive focus. They are used as navigational and associative signals and should appear as:
The K3 palette balances authority, wisdom and trust with energy, momentum and direction.
Core colour palette
A flexible core palette designed to scale across a complex, multi-brand group. Always lead with primary colour palette with plenty of white space.
Teal
Depth · wisdom · trust · stability
Ink
Authority · rigour
Ice Blue
Clarity · space · balance
Bright Indigo
Integrity · intuition · reliability · curiosity
Emerald
Growth · clarity · success
Signal Focus Colour palette
The Signal Focus palette adds energy and distinction. It guides attention, reinforces meaning, and acts as a wayfinding tool – helping audiences navigate the breadth of the Group while maintaining a unified identity.
Momentum Teal
Growth · traction · value creation
Business Sales
Electric Cyan
Enablement · clarity · systems
Business Services
Pulse Blue
Acceleration · scale · digital confidence
Technology
Catalyst Amber
Change · intervention · decisive action
Restructuring
Electric Violet
Authority · curiosity · wisdom
Wealth
Colour codes for digital use – RGB and Hex
For all web and digital – including Microsoft applications – use RGB to ensure that your colours look consistent across different devices, monitors, and in digital presentations.
Teal
HEX #0F535F
RGB 15, 83, 95
Ink
HEX #0F0326
RGB 15, 3, 38
Ice Blue
HEX #EBFCFF
RGB 235, 252, 255
Bright Indigo
HEX #6F00FF
RGB 111, 0, 255
Emerald
HEX #3DDC97
RGB 61, 220, 151
Momentum Teal
HEX #2FE0C7
RGB 47, 224, 199
Electric Cyan
HEX #1CC8E5
RGB 28, 200, 229
Pulse Blue
HEX #3B5CFF
RGB 59, 92, 255
Catalyst Amber
HEX #FF6F4E
RGB 255, 111, 78
Electric Violet
HEX #9D00FF
RGB 157, 0, 255
Colour codes for printing – CMYK and Pantone
Our colour system was designed digital-first to maximise clarity, vibrancy and impact on screen.
When reproduced in CMYK for print, the colours appear muted – this is a normal limitation of the print process, not an error. The CMYK values provided here are optimised to retain as much brightness and integrity as possible. Use these values as the print master and avoid automatic RGB-to-CMYK conversion.
Teal
CMYK 92, 52, 54, 33
LAB 30.67, -19.67, -9.94
PMS 7476 C
Ink
CMYK 88, 86, 48, 60
LAB 10.73, 7.93, -16.85
PMS 5255 C
Ice Blue
CMYK 11, 1, 0, 0
LAB 94.05, -3.83, -6.92
PMS 9062 U
Bright Indigo
CMYK 77, 97, 0, 0
LAB 29.76, 43.92, -55.24
PMS 267 C
Emerald
CMYK 69, 0, 56,0
LAB 72.47, -51.25, 30.25
PMS 2412 C
Momentum Teal
CMYK 65, 0,32, 0
LAB 76.43, -46.22, -6.00
PMS 3255 C
Electric Cyan
CMYK 70, 14, 0, 0
LAB 69.52, -15.93, -33.41
PMS 915 C
Pulse Blue
CMYK 77, 49, 0, 2
LAB 51.94, 3.00, -59.13
PMS 2727 C
Catalyst Amber
CMYK 0, 72, 82, 0
LAB 65.69, 58.38, 58.65
PMS 1645 C
Electric Violet
CMYK 50,89, 0, 0
LAB 41.32, 60.87, -49.69
PMS 2592 C
Pantone (PMS)
Pantone spot colours provide the most accurate and consistent colour reproduction in print. Because different materials – such as coated paper, uncoated paper, plastics, or fabrics – absorb ink differently, Pantone uses precise colour formulas to maintain consistency across substrates. While spot colour printing is more expensive than standard CMYK processes, it is recommended for high-value applications where exact brand colour accuracy is essential.
Tint colours
Tints are created from the master Signal Focus colour and should only be used as percentage variations (e.g. 80%, 60%, 40%, 20%, 10%).
Do not create or define new colour values. Always start with the master colour and apply a tint or opacity. Tint colours are suitable for non-contrast elements and backgrounds only.
Teal
Ink
Ice Blue
Bright Indigo
Emerald
Momentum Teal
Electric Cyan
Pulse Blue
Catalyst Amber
Electric Violet
